This image is a composite of images I searched for on Google Images. This is an assignment title page. I wanted to wrap-up the concept of the assignment in a visual. The iPhone 6 with its new video camera features has widen its smartphone market by providing a smartphone camera that both professionals and non-professionals  will find more than capable. The upper left green background represents "greenhorns", and the lower blue represents professionals. The split in color where the green is larger indicates the market share increase of non-professionals seeking a simple smartphone with minimum knowledge needed. The iPhone 6 does all the heavy lifting. In the blue area shows the slower increase of professional users. The iPhone 6 has features such as edit-on-demand, social media upload capabilities, and effects that a videographer's would use on their desktops. The entwined film stripes lead to image examples of the uses professional and non-professional videographers might use the iPhone 6 for. For non-professionals the uses family photos, selfies, and capturing life experiences. For professionals, I chose the studio and an on-location photo.

This is a representation of the concepts of market segmentation of the iPhone6 using the phone as the pieces of the process.

This is a simple look at the iPhone 6 supply chain. From manufacture to purchase, I took a picture of the Georgetown Apple Store because you can see from the outside how unique the inside is.

The is a representation of the marketing message path. From Sender to Receiver. Apples branding is the best in the world. I prefer the iconic silver apple.