These two mailers attracted quite a bit of attention to Primedia's Resource Center. The over-sized laminated and diecut ! really stood out in the mail box. The giveaway when a client called for more information was an itunes gift card, so the ! doubled as an i when flipped over. The Box mailer was themed "Don't just think outside the box..Move outside the box". This piece won a 2009 GD USA American In-house Design Award.