The Challenge
Create a hard-hitting digital campaign to get social media active, young adults ages 20-35, to value the truth in this generation and to subscribe to Rappler Plus.
About Rappler PLUS
Rappler Plus is a membership program for loyal readers and partners who share the values of Rappler’s brand of journalism. The goal is to increase their loyal readers and turn them into brand lovers.
Winner, Digital Young Creatives Competition, Boomerang Awards 2019
Philippine representatives to the Cannes Young Lions 2020 Digital Competition
Copywriter: Lloyd Ko
Art Director: Bea Gatchalian
Agency: Ace Saatchi & Saatchi
All images used are owned by Rappler.
