Fashion Boutique Branding Package - Plasticland (v2)

A style refresh to the brand package developed for a local San Diego fashion startup, Plasticland. As a niche-focused boutique, Plasticland caters to alternative, fringe fashion subgenres like rockabilly, punk, gothic, retro vintage, and burlesque pin-ups. Because of this edgy, vibrant and unique clientele this project required a bold, fun color palette topped with playful theme-based font choices.

As the boutique matured and evolved, a rebrand became necessary to reflect the brand's softer, more feminine aesthetic. A little more cute and a little less edge, but still very playful, youthful and fun!

Promotional materials include: spot UV coated business cards, die cut product hang tags (clothing, jewelry & accessories), brand stickers, direct mailers, and promo flyers.