Guyer & Regules Álbum.
Cada año la firma envía a sus clientes una pieza de alto nivel creativo presentando al estudio. Año tras año el desafío ha sido superarse y sorprender a los clientes con esta pieza, generar impacto y diferenciar al estudio en el mercado. Para el 2019 el concepto fue transmitir al equipo de la firma y el "Trabajo en Equipo" que hace día a día junto a sus clientes. Para esto se debía tener una pieza que transmitiera fielmente este concepto, que integre al cliente y no fuese un simple brochure de presentación. La pieza fue un álbum de figuritas de fútbol.
Each year the firm sends its clients a piece of high creative level presenting to the studio. Year after year the challenge has been to overcome and surprise the clients with this piece, generate impact and differentiate the study in the market. For 2019 the concept was to transmit to the firm's team and the "Teamwork" that it does every day with its customers. For this, you had to have a piece that faithfully conveyed this concept, which integrates the client and was not a simple presentation brochure. The piece was an album of soccer figurines.
Each year the firm sends its clients a piece of high creative level presenting to the studio. Year after year the challenge has been to overcome and surprise the clients with this piece, generate impact and differentiate the study in the market. For 2019 the concept was to transmit to the firm's team and the "Teamwork" that it does every day with its customers. For this, you had to have a piece that faithfully conveyed this concept, which integrates the client and was not a simple presentation brochure. The piece was an album of soccer figurines.
El fútbol es parte fundamental de la identidad del Uruguay y su imaginario sirvió como base para desarrollar el concepto de la pieza. En este álbum se presenta a todos aquellos que integran a la firma por medio de equipos fútbol y se invita a los clientes a completar el álbum y ser parte importante del equipo. Se crearon escudos, características de juego, jugadas, se hicieron camisetas, packs, figuritas, tarjetas y muchos elementos más para poder finalmente tener un objeto que presentase a la firma de una forma creativa e impactante, pero que fuese finalmente , una experiencia lúdica divertida y recordable.
Football is a fundamental part of Uruguay's identity and its imaginary served as the basis for developing the concept of the piece. This album presents all those who make up the firm through soccer teams and finally the clients are invited to complete the album and be part of the team. Shields, game features, plays were created t-shirts, packs, figurines, cards and many more elements to finally have an object that presented to the firm in a creative and impressive way, but that was finally a special object for its clients , a fun and memorable playful experience.
Guyer & Regules is the most important law firm in Uruguay with national and international clients. Each year the firm sends to their clients a marketing piece as a gift which shows the firm in a innovated way. For 2019 the main concept was “Team Work” that is something the firm does every day working internally and with its clients.
To show this we took one of the most identified elements of Uruguay’s identity, the football, a “Team Work” sport by excellence. It´s imaginary served as the basis to develope the concept and create a perfect piece, a “Soccer figurines album”. This material allowed the firm to show themselves in a playful and memorable way.
The album invites the client to participate in a experience, play again, fun and at the end feel a part of the team. More than a brochure we created a playful experience.
Guyer & Regules Álbum.
Team.
Art Direction / Graphic Design & Illustration
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Creative / Copywriter / Andrés Guidali
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Photography / Gabo Chuoy - youruguay.com.uy
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Project Manager / Guyer&Regules Marketing Team
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Creative / Copywriter / Andrés Guidali
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Photography / Gabo Chuoy - youruguay.com.uy
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Project Manager / Guyer&Regules Marketing Team
