THE 7 - World Premiere Launch Teaser 2019
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We made a master piece for the new flagship 7 series, using light as the major element this film was
combined with a kinetic lighting installation on site to reveal the BMW 7. Driving through a storm, the 7 is
crafted with beams of light as it races into the future through a inception inspired setting.
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combined with a kinetic lighting installation on site to reveal the BMW 7. Driving through a storm, the 7 is
crafted with beams of light as it races into the future through a inception inspired setting.
*****
Concept
Light is the fastest traveler in space.
The only thing that can rival the speed of light is
mankind - just like BMW’s exploration in mobility:
mankind - just like BMW’s exploration in mobility:
Penetrating different eras, lighting up cognitive blind spots and
opening up new dimensions for life experience.
The creation and innovation of BMW 7, like light beams,
refracts endless possibilities of future mobility in this very moment.
refracts endless possibilities of future mobility in this very moment.
豪华新境
以“光”这一艺术介质
寓意人类的思维灵感 ——创造之原力
从无到有，激发、连接、超越
进而开启人类认知的“新境”
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***** Screen Shots *****
***** Style Frames Development *****
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Full Credit List
Client - BMW China
Agency - Live Kingway
Director / Editor / Story Boarding / Music Edit - Kaism
Project Manager - David Ran
Art Direction / Style Frames / Compositor - Lock Yi
Modeling / Texture / Lighting - CK Kong
Animation / Previz Animation - Sufie
Light Animation - Kaism, Lulu Zhang
Music Composer - Alex Klingle
Produced at Super Bonfire with partners. (Moving Apes Studio, Liquid Sky)
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