Seth Maxwell's profile

New Balance HIERROv5

Apparel
Creative Direction.................................................................... Andrew Nyssen
Project Managment................................................................. Colin Ingram
Project Development............................................................... Karyn Fulmer
Sole Development................................................................... Brandon Miller
Color Design............................................................................ Becky Field
Material Design........................................................................ Meredith Hoffman
After initial concept ideas were discussed amongst the team, it became important to focus in on the platform of the shoe. It was paramount to consider the variety of users in this shoe, everyone from recreational hikers to distance terrain runners. We sourced as much feedback from athletes and consumers as we could into the bottom unit design.
Final design direction
Image source: newbalance.com
Image source: sneakersnstuff.com
Image source: pausemag.co.uk
New Balance HIERROv5
Published:

New Balance HIERROv5

Published: