For this final project of my final year of college I was tasked to brand a theme park of my choice with the theme 'Spirit of Adventure'. I decided to create a theme park that helps promote Eco-friendly and sustainability to our 4 age group areas. The branding consists of the main brand as well as the sub-brands that link to the main brand.

By creating this final project, I wanted to achieve the awareness of giving back to my plant by educating your young children with fun-filled activities that help educate them on recycling as well as teaching us how to save our planet.

'Imvelo' meaning Nature in isizulu which is the home language of Durban, Kwazulu-Natal, South Africa. The main brand consists with natural elements that help showcase the look and feel of eco-friendly. 

The sub-brands are inspired by the tree-life cycle to show case the different age groups to suit the areas within the park.

The A5 flyer is made from seed paper which is given to our customers to be driven to engage with our park as well as being the first to plant their very own tree at the park using this flyer.

The A4 z-fold brochure is made from herb seed paper which is given to our customers to take home with them by planting their very own herb garden which can help educate your child about planting at their very own home with their parents.

Bamboo is a great way of promoting sustainability. So using bamboo materiel for the access tags and loyalty card. The access tag will have an engraved logo and QR code which allows you to download the mobile app from Imvelo Eco Park website.

The loyalty card is connceted to your mobile app which notifies you with special offers.

Once you have now finished exploring our park, you will then be given this bio-degradable cup that lets you plant your own sunflower in your garden.