Mahou - The Wikifilm (2009-2010)
"Universes", the film created by the users.
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Commercial for theatres
Hidden actors among the audience interact with the screen in order to remark our collaborative spirit
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Print campaign
Provocative headlines aimed on critics, film festivals, fans...

(Movie Critics, you're right: Someday you'd become directors)
Mahou - The Wikifilm (2009-2010)
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Mahou - The Wikifilm (2009-2010)

The Wikifilm, the first-ever mass collaborative film project was an integrated campaign for Mahou with the aim to evolve their classic cinema spo Read More
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