EatUp Downtown
Downtown Vision, Inc.

Launched in 2007,  is an annual dining week each August when participating restaurants offer prix-fixe 3-course meals for $25. 

The client wanted to create an identity and collateral system that visually communicates great food (3-course prie-fixe meals) with a fun but sophisticated attitude.  

In 4 years, the event has doubled the number of participating restaurants, and doubled the length of the promotion to 2 weeks each year.     
Since EatUp Downtown's concept was 3-course meals offered at standard, low prices, it was intuitive that the logo should feature a trio of food-related icons.
Flyer Front

The project came with its share of challenges: The piece needed to work as a self-mailer, a counter-top flyer, and fit into standard brochure racks in hotel lobbies.

An uncommon project called for an uncommon layout: the logo fills an entire flap that could be wafer sealed for mailing, but when unsealed, the short-cut flap begs to be opened.
Flyer, both open and closed
The tall format of the unfolded piece allowed the tall (and growing) list of participating restaurants to be the main focus.
Ads, magazine and newspaper
Homepage, EatUp Downtown

Print collateral drove consumers to the website, where they could view the prix-fixe menus for each restaurant, and make online reservations at select restaurants via
Movie Theater ad
On-screen ads ran in the San Marco Theatre, a historic single-screen movie theater located minutes from Downtown.
Check stuffer
A few weeks before EatUp Downtown, promotional flyers are provided with the bill at each restaurant, encouraging bounce-back business.