The Vision
With this new vision, we change dramatically the approach. We made the brand more light hearted. This was a bank with a lot of history and associated only with the elite and Van Lanschot wanted to change this mindset. To help them to do so, we used illustration as a way to tell stories. Trying to simplify some difficult subjects and give a more approachable and friendly, as well as trustworthy and honest feeling to their brand.
The Digital Experience
Following the same idea of using illustrations (Remko Heemskerk) and simple blocks of colour. Photography plays also a very important role here. It was defined the Rembrandt Lighting for all the personals photography. Simple and flat designs, with clear navigation patterns make the brand feel uniquely younger and up to date.
