Presentation film for the launch of VIZULO’s new generation of Stork Little Brother luminaire.
By investing great amount of resources into research and development, VIZULO has been successful in updating their flagship luminaire - Stork Little Brother. With all of its improvements the next generation of SLB is insisting for the class leader title in the street lighting industry. To present the achievements of VIZULO’s engineers an art-tech film was needed.
The film showcases fields where the SLB has improved most:
Material use, Functionality, Design and Smart Technologies
Material use, Functionality, Design and Smart Technologies
Direction & Visuals
Arnis Vitols
Sound Design
Arturs Senfelds
Project Development
Design & Animation
Once the creative concept was set, multiple procedural environments were developed to explore a variety of design directions. While most of the action is based around the hero object, it's the environment that sets the mood.
By filling the environment with rules, conditions and animatable properties it was possible to achieve full artistic control over the motion. From the foreground to the background and from the micro to the macro with only a few sliders.
Sound Design
Dirty Deal Audio did an amazing job by fueling the visuals with a rich variety of percussions, deep bass and vivid vocals. The final collection of the presented sounds is a result of our grind to achieve a clear distinction between each element in the story.
Thank you and Have a nice day!
