This assigment that was given by my instructor is for creating a company identity by considering the name of the company. Mine was "environmentalist". That's why i combined the letter "e" and a leaf. However, my main keyword was "Protection" that is the company's approach. A beautiful curvers around letter "e" creates a feeling "protecting" and "caring' nature. Also reason behind the using craft paper is that it looks, it is look like more natural.