PortAventura - The Trap (2008)
318
5
0
Published:
  • Add to Collection
  • About

    About

    Digital advertising campaign for PortAventura's Halloween Season. We created a real amusement in the park: a big trap. When visitors went into th… Read More
    Digital advertising campaign for PortAventura's Halloween Season. We created a real amusement in the park: a big trap. When visitors went into the booth on the real world, people connected to the website could interact providing them a bloody good fright. Read Less
    Published:
On the onset of this concept, we reflected on the nature of online banners. When users roll-over them, something unexpected happens. If they feel engaged enough, they will interact and eventually might click on them.