In order to boost a new and not so known brand into the mexican market, it has been design for La Corona Company, a Self-Ready Package and re-branding for powder detergent product "Carisma".
 
The semi-cut of the box allows to easily dettach it and set it ready for display in supermarket shelfs.
The forms of each sides of the box allows different positions to get organized on  stands so the user can access to the product easily.