Botín Centre is a Cantabrian cultural center in the north of Spain. It is the accumulation of the past 25 years of Botín Foundation as the nexus of creative investigation/sponsorship for the arts for both a local and international audience.
Rather than imitate the building, our identity sought to emphasize the two volumes of the building, the two parts of the program Education/Arts and the two types of audiences for the centre, International/Local.
The identity was only part of the communication system that included an approach to everyday communication of events, both digitally, physically and in print. Use the strategy of framing, we used two lines to frame the contents for all communications.
Done at 2x4 Madrid with Ana Leal
2017 Bronze Laus Award
