DreamCloud || Animation
Working with Facebook’s in-house creative team, US luxury mattress producer
DreamCloud had developed a concept - to show how a good night’s sleep
can inspire you to chase down your dreams.
When they came to us, they had already gathered real-life stories from
social media, and they were looking for a studio to give these stories
a rich and vibrant look and feel.
We developed a script and styleframes for the visual style and character design,
mixing live action and animation.
Which can be tricky. The difference in aesthetics can be jarring if it’s not done
well - which meant a lot of designing animated content over live action
to match the look seamlessly.
We created three videos based around people whose dreams
had taken them on safari, led them to start a florists, and introduced them to a lifelong
passion for astronomy.
The project involved a mix of 2D animation, motion graphics and
frame-by-frame animation, squeezing each story into a short, succinct 15 seconds.
Credits
Executive Producer - Stefano Marrone
Producer - Giulia Demont
Account Manager - Beatriz Pizarro - Aparicio
Creative Director - Ryan Lovelock
Script - Andy Thomas
Illustrators - Malena Deluca, Jo Dertili
Lead Animator - El Bailey
Animators - Rob Scott, El Bailey, Joao Vasco, Nick Edmondson
Animators - Rob Scott, El Bailey, Joao Vasco, Nick Edmondson
