"The power of one" is an annual conference organised by the Publicis Groupe which is one of the largest communications groups in Russia with nearly 1,000 employees and over 16 agency brands under its umbrella. This year’s conference is dedicated to the foundation of Digitas, a new agency in the group, which creates new customer and brand experience. The conference visual style is based on the combination of the agencies’ symbols — a lion as a symbol of Publicis Groupe and a unicorn as a symbol of Digitas. This pair is often found in history: they appear on flags, emblems, coat of arms etc.
We created a contemporary vision of this duo, where lion’s textures show the wide variety of agencies belonging to the group and the unicorn represents the new digital agency Digitas.