THE TWEED
We were tasked with the job of creating a workmark and campaign that encompassed a whole region and its main strengths as a community plus as a tourism destination.
The Tweed is made up various natural environments, the beaches, the rainforest and rivers, the mountains, the arts & culture plus all the amazing produce that is grown here.
The idea with the viewfinder captures all these various elements that make up The Tweed and its unique region.
We wanted the workmark to be able to showcase all these naturally beautiful elements but also have a strong purpose of why.
The frames represents anyone who wants to create memories and moments within The Tweed.
People will always return to places that capture them.
FIND YOUR MOMENT - The Tweed
The Tweed is made up various natural environments, the beaches, the rainforest and rivers, the mountains, the arts & culture plus all the amazing produce that is grown here.
The idea with the viewfinder captures all these various elements that make up The Tweed and its unique region.
We wanted the workmark to be able to showcase all these naturally beautiful elements but also have a strong purpose of why.
The frames represents anyone who wants to create memories and moments within The Tweed.
People will always return to places that capture them.
FIND YOUR MOMENT - The Tweed
