BRAND COMPARISON CHART
A survey of where a few kitchen brands, both traditional and upstart, have focused their messaging and efforts. Traditional brands cover a range from just cookware to a offering a mix of both cookware and kitchen tools. Newer DTC brands tend to focus on solely cookware.
AUTUMN - BEHIND THE NAME
The name “Autumn” was inspired by the season. It is a unique time of year that encapsulates the sentiment and activity of the three brand values. Arts and crafts abound with pumpkin carvings and the like. Autumn is readily associated with crisp air and post summer cool. Lastly, the picturesque changing of leaves’ colors testify to the cycles in nature we get to behold.
INSIGHT BASED SKETCHING
I sketched a variety of different hand positions based on the photos and videos I captured of whisking. The white highlights identify areas of stress on the wrist and also identify the localized areas on the whisk handle that the thumb / forefinger is placed on for control.
Flat Whisk - ideal for roux, gravy, and sauces
Dough Whisk - ideal for bread doughs, cookie doughs, and muffins
French Whisk - ideal for eggs, whip creams, sauces, and batters
INNOVATION IN THE DETAILS
Whisks are essentially pure geometric forms, so thoughtful details were added to improve the whisking experience without compromising it.
PROTOTYPING
3D Prints were made to test out the grip and feel of the Damascus-inspired textures. Given that these were all built in Rhino, it doubled as an invaluable exercise in tight complex surfacing, as I was able to get all designs to a "printable" state (i.e. closed polysurfaces).
CMF EXPLORATION
Autumn's CMF is taken directly from the hues most commonly seen during the Fall. Crimson, Saffron, and Auburn offer warmer / louder color options. While Fog Grey and Sand balance out the overall palette with more subdued offerings. Moodboards were created for each CMF option and includes imagery, color swatches and Pantone color codes for manufacturing.
