KAKUICHI 
HIROSHIMA KAKUICHI YOKOCHO ONLINE SHOP

HIROSHIMA KAKUICHI YOKOCHO : https://kakuiti.com/

Client : 広島カクイチ横丁
CONCEPT : 
‘Kakuichi Yokocho’ is a modern online shop selling traditional Japanese side dishes.
So we created this futuristic illustration world for ‘Kakuichi Yokocho’, which combine the internet and Japanese tradition together.

If you look into the deteils, you can find a lot of hidden stores, such as the kelp market, the Chinese noodles shop, and also the first Kakuichi Yokocho shop when it was  originally established.
Details : Can you find the hidden Ninja?
Details : There is the first shop when it was originally established. You can feel Nostalgic atmosphere as it’s already an online shop.
Details : In this bustling city, the ramen shop is still open as well.​​​​​​​
Details : You also can find the exciting party events.​​​​​​​
Thumbnail ideas, Rough sketches were drawn to decide the whole angle and layout.
After getting the client's "OK," the thickness of the lines was decided and the real lines were drawn.
Then Coloring to finish.

References : 
The image was expanded from the research which based on the historical photographs.
Sketches :
We wondered what kind of symbol to place in the centre of the illustration.
After many tests, I finally decided to use the grand lantern.
Color :
We decide to set the color as the late night time, so it was important to check the color.
So, before painting on the fine line works, we first colored and checked it in general.
Line drawing
クライアント / カクイチ横丁さんがNYADCブロンズ受賞を記念してパズルを制作してくれました。
こちらで販売中です。
> https://kakuiti.com/products/detail/1339
KAKUICHI
Published: