BRAND IDENTITY DESIGN
La Douceur
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brief. La Douceur is a baking studio established by Hyejin CHOI. In french, La Douceur means both "The Gentleness" which characterizes the feature of Hyejin CHOI (Pastry Chef) and "The sweetness" which refers to the bright taste and mouth-feel of the pastries taught at the baking studio. Furthermore, the monogram (LD) has been designed to emphasize the precious side of the Hyejin CHOI pastry class.
The watercolor background reflects the juice from fruits which is the epitome of taste.
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Art Direction // Remi LE BLANC
Brand Design // Remi LE BLANC
Photography // Remi LE BLANC
