BRAND IDENTITY DESIGN & PACKAGING
Rajeunir
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brief. Rajeunir consists of a range of 3 anti-aging cosmetic products (First Essence, Serum and Cream) which uses priceless substances coming from science with the power to offer the best results for women who want a younger, fresher and smoother looking skin. Rajeunir's brand identity embodies a certain idea of the feminine beauty by giving the opportunity to every woman to feel proud, chic and fresh.
The visual signature (trademark) of the brand is a combination of two colors: The pink that symbolizes youth, good health and feminine. The blue which refers to Busan, a seaside city in South Korea where the company is located. It creates an unique and bold language that turns Rajeunir into an iconic cosmetic brand while helping the brand awareness of Rajeunir in terms of recognition among customers and potential customers.
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Art Direction // Remi LE BLANC
Brand Design // Remi LE BLANC
Photography // Remi LE BLANC
