Campaign Design
Category: Service Industry
Sub Category: Tourism
Brand Name: Yatra

CAMPAIGN PROJECT

Yatra has always stayed in step with the needs of all types of travelers, evolving with the changing needs and behavior of consumers. Today, travelers are looking for more out of travel and are ready to explore new and diverse experiences. But in the mushrooming world of travel websites, cheap deals and delightful bundles how do you convince people to book their vacations on yours? 

The answer is simple- travel is about experiences, about the things you bring back and the stories you tell after. With this insight in mind, this campaign aims to tell the diverse experiences of a traveler while he is in a particular state and that didn't talk about prices or deals but of experiences and riches that would never fit in a wallet. 

Basic thought of the campaign is come back richer, as in when you travel you learn languages, art, know secrets, collect memories, friends, get inspired from various things, etc.

Poster Design

Magazine ad

Newspaper ad