Self Initiated Project:
College group assignment to create an advertising campaign for an existing product/brand. A set of advertisements (digital/print) were designed for the travel show "Off The Grid" by Travelxp. We had to choose a tagline that fitted our campaign from some options given.
Tagline: Hum Na Jaane Kis Jahaan Mein Kho Gaye (We're Lost In An Unknown World) The assignment was a group project done with the help of our faculty Ma'am Lolita Dutta.
Off The Grid is a show about discovering remote unexplored places, off the beaten track, away from the tourist crowds. It is about immersing oneself in a place to experience the culture of the people first-hand.
Advertisements in mockups:
Other Group Members: Purva Kolhe, Pia Doshi, Pearl Mistry, Diksha Patil, Ruchika Patil
