Client: Fi.5.ve
Services: Logo and Visual Identity
Year: 2019

I developed a visual identity for a therapist and wellbeing practitioner based in NYC. She has a pretty broad target audience and focuses on the mind and body with multiple certificates in psychology and nutrition. I wanted to develop a brand she can be proud of and would also reflect her as a professional individual. The V serves as a very subtle and elevated checkmark which can demonstrate success and achievement patients can expect by using her as a therapist and nutritionist. This branding project was a real partnership with my client and an exercise I truly enjoyed.

Moodboard