Branding for the Tallest Hotel in the World

Brand positioning

The highest hotel in the world, giving guests the feeling of their uniqueness, like a streak of light under different conditions gives a unique character.
Branding for the Tallest Hotel in the World, Burj Boutique, located on the 112th floor
of the Burj Khalifa Tower in Dubai.
Metaphor

Streak of light
Sketches and idea search
A visual brand identity design system

The logo is a symphony of dots that, when combined, form the silhouette of the Burj Khalifa tower. They symbolize an ambitious and modern personality
The corporate pattern consists of circles of different shades, which symbolize the diversity of human conditions. The pattern reflects the versatility and uniqueness of a person. The circle is divided in half that symbolizes the different sides of a personality 
and its conditions.
Corporate identity 
Bathroom accessories
Application
Interior design
Branding for the Tallest Hotel in the World
Published:

Branding for the Tallest Hotel in the World

Branding for the highest hotel in the world, Burj Boutique, located on the 112th floor of the Burj Khalifa Tower in Dubai.

Published: