Kanye West Cruel Summer: Pavillion
A seven-screen immersive experience done for Kanye West and Donda for the 65th Cannes Film Festival. Working alongside Donda and Virgil Abloh, we did comprehensive screen precedent research, feasilbility studies, and initial schematic design. Afterwards OMA New York translated these studies to a seventy-foot-tall pyramid structure elevated off the ground to allow views through to the sea and surrounding mountains. Both the screen position and West’s new short film “Cruel Summer” was developed in tandem and shot with a special seven-camera rig on location in Doha, Qatar with the Dohar Film Festival.

Done at 2x4 Inc with OMA
Kanye West Cruel Summer: Pavillion
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Kanye West Cruel Summer: Pavillion

Cruel Summer Pavilion was 7 screen immersive experience set up at the Cannes Film Festival for Kanye West/Doha Film Institute
91
1,304
4
Published:

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