Alternative Creamery Branding & Mascot
Strategy • Character Design • Execution • Packaging
This project is a true culmination of all the things I enjoy about my unique positioning in the illustration world. When the client came through looking to open an ice cream shop that focuses on a calming atmosphere, with no pressure or stress of the intensity that many creameries force you to endure. I was completely sold on the experience.
I wanted to create a trademark that combined the founders desire to be an alternative style creamery with his past career as a DJ and the small batch essence of creating all sorts of fun experimental flavors, all of which are rare in the ice cream parlor space.
Inside the crate holds records of different flavors of ice cream. Each being an LP format. Strawberry Record, Cinnamon Record, etc. The character rummages around and pulls these LP’s (flavors) out and to mixes em up to give the perfect delicious treat to kids and adults alike.
B-Side Ice Cream is about mixing flavors and serving unique experiences to each customer, diverse as can be. Referencing some golden era mascots, and considering the dairy for the ice cream comes in a milk crate, multiplied by the idea of serving up alternative flavors, or records, we came to a milk crate character, serving up different flavors of his collection.
Bonus points for the only other product they sell being waffles which we were able to gesture with the crisscross in his belly.
Running a wide gamut of wacky to simple, the trickiest bit here was finding the correct balance of ice cream / food with crate that still felt like it had nods to music and records. The floating soda jerk hat really helped sell food, but waffle cones was a branding point we wanted to include.