11 Finger Lickin' Good Goods
For Malaysia Day, KFC turns it's brand heritage into a fashion statement
Brief: KFC has called Malaysia home for 46 years. The brand's heritage is uncontested by any of its competitors. To most Malaysians, KFC means something to them. But to the youth, KFC is seen as an old brand. How do we make the youth of Malaysia feel proud to associate themselves with KFC?
Solution: In celebration of Malaysia Day, KFC turns its heritage into a fashion statement to win over the Malaysian youth. KFC collaborated with homegrown streetwear brand, Pestle & Mortar Clothing to create 11 Finger Lickin’ Good Goods – a collection that celebrates the collision of culture between KFC and Malaysia.
THE COLLECTION
The collection features designs that were inspired by classic Malaysian prints infused with contemporary streetwear styles. Every piece tells a story.
THE STORE
The goods were served the KFC way. We took over the Pestle & Mortar Clothing store and turned it into a KFC restaurant.
THE PACKAGING
We recreated and redesigned KFC’s classic takeout boxes to pack the Finger Lickin’ Good Goods in, as we would in any KFC restaurant.