Brief

This is the making of posters for an exhibition with the theme of ‘Aging’, hosted by Shiseido. People in Japan usually associate aging with anti-aging skin care products. However, this exhibition was about exploring the future of aging, so we tried to express aging in a different way from conventional methods.

Idea

We began by creating elaborate figures that represent various age groups, because aging is not an issue just for the elderly but for people of all ages, from children to adults. We captured the idea: Aging = Passage of Time. In the photo shoot, we made the shadows of the figures move like a sundial to show the passage of time, to put aging in a new light.