A celebration of expression.
Through the inspiring and entertaining content that MultiChoice has aired from its first date of transmission in Kenya to this day, Kenyans have been able to share in the emotion of all things Kenyan.
Through the inspiring and entertaining content that MultiChoice has aired from its first date of transmission in Kenya to this day, Kenyans have been able to share in the emotion of all things Kenyan.
As Kenya celebrates 50 years, MultiChoice celebrates this show of expression with us.
Launch Ads:
We used the TV icon to hold our main Expression that we were pushing in each Ad. The Launch phase played on the smilies icons that people use on day to day basis on chat etc.
Tactical Campaign:
After launch the TV icon was carried forward onto the specific program driven ads. The icon was still used to capture the emotion that was being expressed in each AD.
