Taif Season is one of The Saudi Seasons which is aimed at transforming the Kingdom of Saudi Arabia into one of the most important tourist destinations in the world with major events and unique tourist experiences filled with joy throughout the year in most of the 
cities and regions of the Kingdom.



TAIF Season Logo, Developed in Saudi Arabia




Branding Concept

The main concept behind the identity is to show how authentic, diverse and accessible Taif is.
Different elements from different famous attractions and parts of the city will be used to show the various parts of Al Taif.​​​​​​​
Color Palette

The color palette is inspired by the different beautiful features and places of Taif, a vibrant, broad palette that made it easy to communicate Taif season to its visitors.




Icons & Illustrations

Inspired by Taif's most important destinations, each icon and illustration represents a famous destination that makes Taif the beautiful city that it is.

Illustrations by Sherifa Hafez



Visual Identity / Posters & Visuals





Transportation





Map Design by Sherifa Hafez






Booklet Template



Motion Templates







Website Template​​​​​​​







www.saudiseasons.sa/en/Taif / instagram.com/taifseason
twitter.com/taifseason / facebook.com/taifseason




Taif Season Brand Identity
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Taif Season Brand Identity

Brand Identity designed for Taif Season 2019 in The Kingdom of Saudi Arabia, as a part of the Saudi Seasons initiative.
185
1.5k
20
Published:

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