Amy Hulse's profile

Identity Design

A variety of identity design work.
Scroll down to view an example of my work process.
The business card for Santa Fe Need and Deed. This helped a start-up non-profit hit the ground running. I integrated this logo into their print materials, web site and social media presence.
A logo designed for Art Director Brittany Petish.
Logo for Magali Forsyth to promote her business The Thrifty Frenchy.
By choosing her most arresting self-portrait, this business card design matched the artist's personality. After encouraging use of this artwork, choosing complementary fonts was all that remained. 
Above: Logo and identity design work for Lori Tinsley, a life coach in Atlanta, Georgia.
My work process.
Silverleaf Stables is an art studio in Austin, Texas. We begin with a brainstorming session to hammer out the direction. Sketches result, followed by comps.
Finally, a design is approved. In this sample, for a two-sided business card.
Identity Design
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Identity Design

A number of my clients are looking for a creative direction for their brand. Many are start-ups. These first steps into branding take them from a Read More

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