Tuco & Blondie
Our team achieved a restaurant launch in just three months. We named the restaurant after two characters from the movie “The Good, The Bad and The Ugly”. An irreverent cat motif was selected for the good, bad and ugly representations. We worked on branding, murals for the interior and exterior, website, menu systems, brand ephemera (matchbooks, swizzle sticks, apparel), messaging and PR planning.
This project continues to produce positive media mentions for our client. The external murals drew in an abundance of customers and has been named the “#1 most Instagrammable wall for fashion bloggers” in Chicago.
I wrote the media plan and managed the relationship with 4 Star and their vendors. The client mentioned that coming to meetings for this project was the best part of their day.
Role: Strategist, Project lead, Naming, New Business Development
_ Brand Strategy
_ Client Interviews & Discovery
_ Concept Deck & Mood Boards
_ Experience Design
_ Brand Launch, Rollout & Implementation
_ Service Concepts
_ Menu Systems
_ Brand Ephemera
_ Exterior & Interior Graphics
_ Photoshoot Concepting
_ Art Direction
_ Website Design & Development