Carey Price for FW16 Under Armour Fleece. Photography by Aaron Cobb. Art Direction: Ian Chung
This was shot in Kelowna. We had the local arena ice up their rink just for this shot.
Carey Price for FW18 Under Armour Rush Apparel. Photography by Aaron Cobb. Art Direction: Ian Chung. The Creative theme this year was 'Authenticity' so we crafted a real workout for Carey by leveraging one of our NHL strength coaches. Because Carey was going to do a real workout we had to make sure that all of our cameras and lighting was set up so that we could seamlessly keep shooting as he moved from one exercise to another.
Carey Price for FW17 Under Armour Fleece. Photography by Aaron Cobb. Art Direction: Ian Chung. We shot this during a bright hot summer day in Toronto, just as a cold front was moving in. The snow on the ground is fake. We had to shoot both Spring/Summer and Fall/Winter in the summer because we can only get our hockey athletes during their off-season.
Carey Price for FW17 Under Armour Outerwear. Photography by Aaron Cobb. We shot this at the same rink in Kelowna. Originally the jacket was green but we had to color correct it to blue because that was the colourway that our Retail partners purchased...but we only had a green sample to shoot on Carey.
