The home page was intentionally very simple. The layout was made up of a serious of simple rectangles of images with minimal text. Customers could easily skim to find what was relevant to them. The main navigation balanced both the focus on selling products while telling the story of the designers and brand.

For the product page, the design included several levels of information so the customer wouldn't be overwhelmed but could learn more if they were interested. To provide customers with more confidence customer service information was included. Many of the price points were high so customers needed to feel comfortable and confident in their buying decision.