Lololand是时尚集团LOTI旗下的亲子生活馆，集服装，家居，餐饮为一体，致力于打造时尚亲子买手品牌。

从品牌保持童真和想象力概念出发，我们用极简的设计呈现出有趣和创造性的视觉感受，以标点符号为切入点，用“ ! ”和“ * ”指代闪烁的童真与欢乐的亲子时刻，围绕着符号，动物，数字等视觉元素变化重组形成独特的内容表达方式，构建起具有超强识别性与丰富延展性的lololand系统，以满足服装、家居、餐饮等不同内容的应用需求。

Lololand is a family house created by the fashion corporation LOTI. It is a designated fashion parent-child buyer brand with an integration of apparel, home furnishing and food.

On the starting point of keeping the childish and imagination, we used a very simple design to show the fun and creativity with punctuation marks. The "!" and "*" represents the shiny childish and happy parent-child moments. We created the super stong identity and extensibility Lololand system with this unique expression around the restructure of symbols, animals and digits to fullfil the differentiated demands from apparel, home furnishing and food.