"Running on empty"
Storyboard for a Bank TVC: Visuals in process
Storyboard for a Bank TVC: Visuals in process
As much as I've enjoyed "hand made work", drawing and/or with actual art materials that is, time frame given by the client to complete the assigned project, is in most of the cases, hectic, to put it mildly.
Therefore, Photo Shop -and my always faithful Wacom Pen & Tablet- digital imaging, rush to my aid, granting me the benefit of "Un-DO"! God Bless my Mac!
Back in May 5, 2010, after being briefed, the written copy was handed over to me. Then, I had to draw the the main sequence of scenes frame-by-frame (see image bellow), then e-mail it back to JWT to obtain written approval, my fee etc. for the project assigned.
Therefore, Photo Shop -and my always faithful Wacom Pen & Tablet- digital imaging, rush to my aid, granting me the benefit of "Un-DO"! God Bless my Mac!
Back in May 5, 2010, after being briefed, the written copy was handed over to me. Then, I had to draw the the main sequence of scenes frame-by-frame (see image bellow), then e-mail it back to JWT to obtain written approval, my fee etc. for the project assigned.
Client: Eurobank EFG
Advertising Agency: Spot-JWT Athens
Senior Creative Director: Stamatis Liarmakopoulos
Art Director: Andreas Koukos
Copy: ?
Production Company: Movie LabCopy: ?
Creative & Production Director: Yiannis Thomopoulos
TVC first Aired on: June, 2010
video main character's actions...
Main TVC character 'actions' and colour palette.
The 'desiccated' landscape, was the initial choice of the creative team, which later, was changed to a 'Limbo' for background depiction. Shifting the background, meant omitting several frames, or altering the 'action'.
Cracks in the ground symbolize limited cash flow needed in the market and lack of financial resources.
Scenario A
'The Helping Hand"
'The Helping Hand"
Omitted frame
Omitted scene
Omitted scene
Omitted scene
Scenario B
'The Drawing Hand"
'The Drawing Hand"
