Earlier this year, Sony Pictures Television invited me to collaborate on their new TV rebrand. I was responsible for several IDs, working on the look and feel that conveys Sony brand through different themed TV channels. This concept was created for Sony AXN, a channel delivering 24 hours a day of action and crime TV series, movies, animations and adventure-reality and lifestyle sports programmes. Animation was done by Sony Creative Centre.

Agency: Sony Pictures Television | CD Marc Juon

Role: Design / Art Direction