BOOK DESIGN - Blood, Tissues and Cells

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EBA - The European Blood Alliance

A special a-linear book design in print & digital format.

EBA is an independent association (of 24 nonprofit European Blood supply organizations) who, on behalf of all the citizens of Europe, commit to the availability, quality and safety of blood, tissues and cells. In cooperation with EBA we took the challenge to spread the word between all the big European lobby-organizations, the vision of EBA and the policy makers.

This book, "Blood, Tissues and Cells from Human Origin", is the vision of EBA on the challenges and developments in the field of blood, cells and tissues and also a powerful statement for 'quality’ and ‘safety' of this field. With a strong-minded concept and the special design of this book, we want to inform, inspire and activate the readers.

The four parts of the book are bound in a unique cover, so that they can be read side by side and a-linear. This procedure makes the book unique and at the same time very manageable. The inside work has a neat and legible design. Well cared tables, charts and explanatory title pages make it anything but a boring book. The four separate parts together form the word 'SAFETY'. All four parts have their own colour. EBA's 'Golden Rule', the voluntary, unpaid (blood)donor is, as well as the cover, printed in gold.

Without even reading or opening the book, it will make the reader aware of the core values of EBA. For readers who are looking for more depth, we offer them the information so it can be used a-linear. We present a content-complex message which is readable and practical in various ways.

Colophon
English revision: Mary Condren
Concept & Graphic Design: Studio Duel
Printing: Ando bv

Size: 17,2 x 24 cm
Copies: 1.100
Pages: 376
Fonts: Klavika, Nexa & Adamas
PMS: 5115U, 871U, 564U, 570U & 562U
Paper: Munken Lynx & Keaykolour

Available as EPUB, iTunes Bookstore, Issuu & PDF

© 2013 European Blood Alliance, Amsterdam, The Netherlands
ISBN: 9789082031003