Brief: 
Invent a lifestyle sub-brand, aimed at young consumers aged 18-34, which reflects Nissan's commitment to sustainable and environmentally-conscious manufacture.

Nissan Light:
We created a brand of cars that are healthy for the environment.

AD: Elías Torres
CW: Hannah Nachemson
Instructor: Emiliano González

Miami Ad School Madrid

* 2013 D&AD | Nomination