O12 Green – is a new line of plant-based ice cream, which is a healthy
and delicious alternative to traditional dairy products. The ice cream is made
of oat and it is perfect for adults and children, vegetarians and vegans as well.
It is available in three flavors – classic oat, strawberry and chocolate one.
We have renewed the O12 logo and designed such packaging that shows how
organic the ice cream is. As the oat ice cream is dairy-free, according to Russian legislation it can’t be called ice cream, and it was a kind of challenge – to present
the product without naming it. We visualized an ice cream images on the package
so that the customer could understand the filling without texting.
The logo and the ice cream flavor are duplicated on the top side of the package,
which adds mobility during exhibiting the product under various refrigerators.