Problem: Create and design a cereal box for a fictitious brand. Research and figure out a design that will catch the attention of my target audience and sell. Color choice was a problem along with the choice of a mascot and how it was going to look.

Solution: I researched two things: Designs that make a cereal box successful and the competition. In addition to online search, I also looked at cereal boxes I have purchased to get ideas and inspiration. I created a colorful, and friendly design. Eye contact creates a "connection" between brand and consumer, so I created a mascot that made eye contact with consumers. Also, the name of my cereal comes from the word "power naps". Power naps give you that short energy burst.

Results: An original cereal box design for a fictitious brand that can compete with current cereal brands.