Project: SOHO’S Dried Fruits

Client:  SoHo’s For Snacks
Agency: Lasheen Branding & Packaging
Order: Packaging design

LASHEEN was tasked with total creation of this loveable dried fruits, brand naming to finish.
We decided to stand out within the category by positioning the product as yummy but healthy snacks.
The name we suggest is a nickname of the founder.
The colorful packs with white brandmark, as it will target kids as snacks,, as well as teenagers.
The logo with two ”Os” as eyes with the open lower window as smiley mouth referring to joy and satisfaction.
LASHEEN makes the visual as illustrations for the production process, starting from picking fresh fruits to cutting and drying.

We love it … Hope you.