Betty Crocker Super Moist Cakes
Project Background:
Betty Crocker entered every home, every occasion and appealed to every age. It is everyones best friend due to its simplicity, variety, guaranteed results, affordability and joyful moments. Since December is a festive season, it is the perfect time to promote Betty’s supermoist cake mix range.
Objective:
Our objective is to highlight the Supermoist cake mix range during the month of November and December by giving people interesting content on social media, such as, ways of using the product, the occasions these products can be used for etc.
Challenge:
Our challenge is that our two main markets are KSA and UAE. However, Christmas season is not relevant to Saudi people and they do not celebrate it.
