Burger Made the French Way
Marcel strives as the first French gourmet burger restaurant in Vietnam. Proud of its origin and key differentiation in Marcel's competition with regular American burger joints, the design solution traces its inspirations back to Parisian deli stores, and French writer Marcel Proust. The brand’s packaging features a unique design solution that can transform to fit the customers' specific orders.
Brand identity & packaging design: Behalf Studio
Creative director: Giang Nguyen
Designers: Minh Nguyen, Anh Ha
Illustrators: Rieng Do, Duc Cao
Brand photography: Hong Dau Studio
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