Myth Monkey Beer’s brand story derives from the Chinese myth 水猴子 or 水鬼 and tells the story of a monkey residing in water. The Logo, monkey mark and type design stylistically borrow from Eastern and Western culture to respond to a global audience and the brewery’s international partnership. Both logo, English and Chinese type are customised and unify the entire family of beer labels.
Branding project for local Chinese beer brand. Made as part of meat.
