More projects on instagram.com/saint_tran
There is a growing, powerful sense of pride in roots and in creativity rising among Africans. Adeenkra created by “Third Culture Kids” is part of the African new generation spurring change and innovation.
Under the creative direction of Saint-Tran and with the collaboration of film director Edouard Valette, Adeenkra’s Wax on Wax campaign is a multi-thread story that represents adequately the continent the brand narrates. Together they have created an energetic tone across the campaign that emphasizes Africa’s confidence. Color is celebrated in a surprising way, aligning with the playful spirit of the collection.
Creative Direction Saint-Tran
Photographer Edouard Valette
Assist. Dir. Yahn De Oliveira
Studio Connexion Photography
MUA Maybelline New York
Stylist Joséphine Marchal
Retouching LightHouse Retouch
