This campaign aims to raise awareness for the danger and need to fire prevention. As such, it is intended to raise concern on this subject, pointing out that it is not just us, humans, that suffer from this problem.
The slogan "O fogo queima-nos a todos, pense em conjunto" means "Fire burns us all, think together".
In each support I used not only a representative element of humans, but also for a certain group of living beings, most directly affected by fires. On the poster a leaf (plants), on the flyer a human hand (humans), on the mupi a wing (birds) and on the billboard a paw (land animals).
